Complete success: 23,387 visitors in the first year
We celebrated our first birthday on September 1, 2024.
The number of visitors in year one exceeded our expectations and is set to double in the next season.
New products, including a podcast and merchandise, as well as a theme song will attract even more attention.
“Honestly. We never expected this number,” summarize the two inventors of EXPERIENCE TIROL, Peter Margreiter and Felix Kozubek, after the first year.
The so-called “Storybased Infotainment Show” focuses on the fascination of Tyrol and creates a unique experience for the whole family using the latest technologies and emotional storytelling.
Enthusiastic guests
“This is the best advertisement for Tirol.” “We’ve never seen anything like it. Not even in the USA or Asia have we seen anything like it.” “It hardly ever happens that our children don’t look at their cell phones for an hour. That was the case with you.” “I was in tears in the last room. I was reminded of what a beautiful place we live in.”
“Hearing such comments is simply a gift,” say the founders, delighted with the positive feedback from guests.
The target group is broad and ranges from children of primary school age to young couples and the grandparent generation.
Locals and tourists alike take up the offer.
Figures and data
- 23,387 visitors in year 1
- 50:50 ratio between locals and tourists
- Austria, Germany, Holland, France, USA and Italy most frequent visitors
- Youngest paying visitor: 6 years (free admission under this age)
- Oldest paying visitor: 95 years old
- 82 school classes in year 1 (Gerlos and Außerfern longest journey within Tyrol, Heidelberg longest journey of a school class in general)
- 12 employees, 9 of them at the Kaufhaus Tyrol location
- 4.9* rating on Google
- 5* rating on Tripadvisor and GetYourGuide
- Over 3 million euros were invested in Tyrol as a business location with the show
The medium-term target is 50,000 visitors per year.
This could fall in the second year.
“It’s a goal, but not a must,” the creators nevertheless set themselves high standards.
“We are completely privately financed, without a single public euro. For this reason, profitability and growth are very important to us. We are on the right track. The direction is right.”
The realization of the lighthouse project was made possible by an investment from the Innsbruck-based company STASTO.
Podcast, merchandising and theme song
In addition to the show, which can be visited from Monday to Sunday in Kaufhaus Tyrol, EXPERIENCE TIROL has other products to offer.
A month ago, “EXPERIENCE TIROL – The Podcast” was launched.
Exciting stories from and about Tyrol are presented there every two weeks in an entertaining way, true to the company’s own infotainment approach, which combines knowledge and entertainment.
“We want to bring people closer to the fascination of Tyrol. And in as many different ways as possible. The podcast is the ideal complement to the show. We are convinced that knowledge can be conveyed better if it is embedded in a good story,” say the founders.
Link to the podcast here.
Own merchandising line
In addition to the podcast, a separate merchandising line will be launched in fall 2024, which will be available at the Tyrol department store and in the online store.
Title song, sung by Denise Beiler
The theme song for EXPERIENCE TIROL – the immersive show, “Du, mei Tirol” (interpreted by Denise Beiler), will also be released in time for its first birthday.
Until now, the theme song was only available during the end credits of the show.
Now the recording will also be heard on Tyrolean radios.
Download link:
Facts about the title song:
captioncaptionalignnonealignnone780780https://www.experiencetirol.com/wp-content/uploads/2024/09/5-EXPERIENCETIROL-Fotografin-Stefanie-Kozubek5-1024×683.jpghttps://www.experiencetirol.com/wp-content/uploads/2024/09/5-EXPERIENCETIROL-Fotografin-Stefanie-Kozubek5-1024×683.jpgGeschäftsführer Peter Margreiter überreicht Kunden Geburtagsblume.Managing Director Peter Margreiter presents customers with a birthday flower.780780520520 Geschäftsführer Peter Margreiter überreicht Kunden Geburtstagsblume. Managing Director Peter Margreiter presents customers with a birthday flower. Fazit Conclusion„Jahr eins war sensationell und hat uns in unserer Mission bestärkt. Wir haben große Lust, unsere Heimat weiterhin näher zu beleuchten und die Faszination Tirol auf vollkommen neue Art und Weise erlebbar zu machen. Bei einem möglichen zweiten Teil der Show würden wir inhaltlich gerne in die Zukunft Tirols blicken.“, berichten die Geschäftsführer von Infotainment Tirol, dem Unternehmen hinter EXPERIENCE TIROL, abschließend.”Year one was sensational and strengthened us in our mission. We have a great desire to continue shedding light on our homeland and to bring the fascination of Tirol to life in a completely new way. In a possible second part of the show, we would like to look into the future of Tirol in terms of content,” conclude the managing directors of Infotainment Tirol, the company behind EXPERIENCE TIROL.Am 1. September 2024 feierten wir unseren ersten Geburtstag.
Die Besucherzahl in Jahr eins übertrifft unsere Erwartungen und soll in der nächsten Spielzeit verdoppelt werden.
Neue Produkte, unter anderem ein Podcast und Merch, sowie ein Titelsong sorgen für noch mehr Aufmerksamkeit. We celebrated our first birthday on September 1, 2024.
The number of visitors in year one exceeded our expectations and is set to double in the next season.
New products, including a podcast and merchandise, as well as a theme song will attract even more attention.
Conclusion
“Year one was sensational and strengthened us in our mission. We have a great desire to continue shedding light on our homeland and to bring the fascination of Tirol to life in a completely new way. In a possible second part of the show, we would like to look into the future of Tirol in terms of content,” conclude the managing directors of Infotainment Tirol, the company behind EXPERIENCE TIROL.
